Globalization and Media Essay Example | Topics and Well Written Essays - 2750 words

Globalization and Media - Essay Example The influence brought about by globalization in the music industry underscores the intercultural influence, the problems on piracy, and impact on locally produced music around the world. Hollywood as Center of Globalized Music A place in the United States called Hollywood is almost entirely synonymous to talent, fame, and glamour. This is still true if looking at the history of the birthplace of global music. Hollywood in 1915 spells out the â€Å"professional [and] polished recorded entertainment† (Williams 1). Ever since, Hollywood is a center of musical dream and fame. Nowadays, its capacity to reach the global audience is an advantage to influence their message, trend, and philosophy. The dawning of modern technology has increased this capacity, that in a span of minutes, the audience from the other side of the globe would be able to listen to a new song performance. This speedy access of American music has threatened the locally produced music from other countries. Althou gh foreign artists can enter into the Hollywood realm, their percentage is discriminate and cannot prove an exchange of culture in music. More so, the musical performance of these foreign artists is of American standard and influence. In this note, the so called ‘globalization of music’ becomes questionable. ... However, even if in the presence of such agreement, the local music industry still fears to be eaten up by dominant countries. Figure 1 of Appendix A shows the status of international music with respect to its country between the years 2003-2007. It clearly shows that the American music, dominates the rest of the local music industries in the international market. Its nearest contender according to statistics, United Kingdom, is shown to be too distant to be actually called a competitor. As stated earlier, the ability of the American artists to have a larger share of audience stemmed from Hollywood’s extensive market share. Multimedia has helped the success of the American music into the international scene. Figure 2 of Appendix A shows the latest report of the International Federation of Phonographic Industry (IFPI) on the top selling songs last 2010. Noticeably, all of the said songs and albums were produced in the United States which serves as a proof that American songs do minate the international airwaves. The songs on the list all made international success and made the country as â€Å"the largest digital music market in the world† (IFPI, 12). Since the radio is not the only means of distributing music and the internet is readily available for anyone to use, the influence brought about by the internationalization of music has become phenomenal. Such influence and fast access of music helped raise global awareness through charity-run music; however the downside of modern music videos spread throughout the continents. Globalized Music and Its Influence Sparks rise from the glamour of what has been called â€Å"models† of influence in the media. Through music, one can express message and sentiments that could trigger more